Harbor City Capital (“HC”) is an alternative investment asset manager specializing in the implementation of time-tested, proven arbitrage strategies to generate reliable yield from the high-growth +$200B internet advertising sector.
Serving as a destination for alternative yield, HC takes a data-driven,bottoms-up approach to mining and monetizing internet traffic by identifying select industry verticals and applying a proprietary, systematic model of execution to drive a
diversified set of income streams.
Following 16 consecutive quarters of double-digit returns, HC’s team of experienced internet advertising, digital media, big data, operations and finance professionals are creating “Voyager Fund”, a closed-end product that will provide the alternative investment community with access to this unique, yield-driven strategy.
HC executes in a +$200B* market that has been growing at a compound annual growth rate of 40% over the last 5 years, with expectation to reach +$272B* by 2020. The Principals at HC are addressing and monetizing on the supply / demand imbalance resident in the dynamic and fragmented market.
For over 10 years, HC has developed deep levels of pattern recognition and built proprietary algorithms to address the opportunities in this fluid and growing market. Through a formulaic and proven approach, HC filters and refines raw internet traffic to predictably generate valuable and deeply sought-after new customer leads which are supplied to high-demand niche markets.
The Principals at HC employ a tightly controlled “testing & scaling” strategy to limit downside and aggressively scale-up into campaigns that are driving outsized risk-adjusted returns. This uniquely allows for the preservation of capital while significant upside value creation is achieved.
Within the behemoth +$200B digital advertising market, HC has uncovered and is actively executing against a highly profitable niche market in the U.S. lead generation space.
Internet Lead Generation: Unlike other forms of traditional advertising where fees are paid up front and do not depend upon the success of the ads, with performance-based lead generation the advertiser pays only when a specific action is completed; such as an inquiry form completion, a webinar registration, an app download, a quote request, a white paper is downloaded, etc. This shift in marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.
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